IG3 Assignment Brief

Music Video Evalutaion

Task 3

Produce word processed evaluation that critiques your individually produced final edit.

This commentary must discuss strengths and weaknesses of your final edit and describe the editing techniques you have used and why you have used those techniques. This evaluation should be supported with print screened images that relate to what you are describing and discussing in your evaluation.

Your evaluation must be uploaded to your IG3 assignment blog.

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Drunk Music Video Final Edit Review 

In our music video I think we have quite a lot of strengths and a few weaknesses. Most of our strengths are to do with shot composition and editing. I think shot composition is our best strength, setting up to film our shots was the easiest part of the production. This is because everyone in the group new what angles we was needed to position the camera, also how far away we needed the camera to be to get everything we needed within the frame. I don’t think we had any trouble with this at all.

Lighting was a weakness whilst filming; this is because we filmed everything is different locations (in a house and outside) so the lighting was really different. When in the house we did use a DLSR light mount to focus on the actors faces but the colour still wasn’t as good quality and the light outside.

To ensure the lighting didn’t look too different when putting all the clips together we used colour correction to get the clips from inside the house to look as good as the clips from outside.

This is an example of the effect I used when editing my video to change the colour of the clip (left). Also these are example of the clips before colour correction (bottom left) and after the colour correction (bottom right).

When editing my video I had to cut the clips down to the correct size to ensure when I put all the clips together that I had enough for the full song and they all fit together perfectly, matching the tempo / beat of the song also. Apart from cutting clips and using colour correction I didn’t really do anymore editing. I think cutting the clips and putting them in place was my strength and colour correction was probably my weakness, but I tried the best I could to get the colour to look better than it did in my rough edit.

The story behind our music video is about a break up and how the guy is feeling about it all, within videos like this there are quite a lot of conventions that we followed to make our music video. Fast and slow cuts are used between different shots which reflect the pace of the music for example slow shots with them walking but fast shots when they’re on the roundabout, which link well. We used tilts and pans to show the full location, this also helps the story become clearer. We used clips that tell a story and put them together in a way that the audience can follow while listening to the song. Also, just like other narrative music videos we shot clips of our cast singing which will express the emotion towards the audience. I think we used most conventions professional music videos would have in them; this was one of our strengths, although we could have tried to add more conventions and clips to show more emotion and make the storyline slightly clearer.

I am happy with the outcome of my final edit. If we got the chance to film this music video again; I think we would take more time to choose the locations we are filming in, to get the best lighting possible, as lighting was a big weakness. Also spend more time filming the shots so we would have a lot of choice on which one would be the best to use.

Music Video Edits

Task 2 

1.  Produce a rough edit of your music video using the rushes you have uploaded into Adobe Premiere as a group.
2. When finished, you must explain what improvements you will make for your final edit. This can be word processed or voice recorded. 
3. Produce a final edit of your music video.

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Drunk Music Video Rough Edit

Drunk Music Video Rough Edit Review

 Our video is about a break up between a guy and girl. The video starts off with the guy thinking about all the great times him and his girlfriend had together and ends up him being alone. He is quite upset about it and throughout the start of the video is all of the memories they’ve had, towards the end is him on his own if their house doing the things they usually do together.

My role was being the director, to ensure everything was there on time and everything was going the way we planned. I had to communicate with the cameraman so everybody was within the frame. Also to get everyone else’s opinion whether where we set up was good enough and if we needed to get a few shots to ensure we got the best quality we could.

I think all of us worked well in our roles. I did try my best to make sure everything went to plan. Everyone was on time and we got all of the clips we needed, if anything we got more than we needed. When we got into town we had ideas for other shots that we didn’t plan and we had enough time to get everything done, so I think we all decided well. If I could make any improvements I would go back to the clips we shot at Emma’s and film them again as I don’t think they are as good quality as the clips we filmed in town. This was because it was our first time filming any of the shots so we were getting used to doing everything we needed to do.

There are quite a few improvements I need to take on board when editing my final music video.  Most of the clips need a few seconds cutting of the start and / or the end. The ones that need improving the most are Emma’s lip singing and the passage of time clips. To improve Emma’s lip syncing I just have to move the clip back about a second or so to get it to fit with the music. With the passage of time clips I sped up will need to crossfade to give it the effect of time passing. Also for all the clips I will need to colour correct them all to look the same because the clips from Emma’s house are not as good quality as the clips from town. Other than them few improvements I think the rest of the footage is really good and I’m happy with most of the clips we have.  

Drunk Music Video Final Edit

Music Video Pre-Production

Task 1 

Using pre-production documentation produced in your IG2 assignment; you must work as a team to shoot your music video rushes and record any relevant sound e.g. ambient location sound. It is expected that you will need to shoot and/or re-shoot additional footage during this process.

You must document the production phase of your music video shoot using print screened music video shots and/or photographs taken during the production shoot(s). Once the production phase of your music video shoot is complete, you must upload your video print screens and/or photographs and include annotations that give the photographs context for the viewer (your tutor). This should include information relating to your job role within the production and difficulties faced. Where possible, describe how you successfully dealt with unexpected production issues. 

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