Kelsey Keighley BTEC Media IG3 Assignment: Music Video Evalutaion

Task 3

Produce word processed evaluation that critiques your individually produced final edit.

This commentary must discuss strengths and weaknesses of your final edit and describe the editing techniques you have used and why you have used those techniques. This evaluation should be supported with print screened images that relate to what you are describing and discussing in your evaluation.

Your evaluation must be uploaded to your IG3 assignment blog.

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Drunk Music Video Final Edit Review

In our music video I think we have quite a lot of strengths and a few weaknesses. Most of our strengths are to do with shot composition and editing. I think shot composition is our best strength, setting up to film our shots was the easiest part of the production. This is because everyone in the group new what angles we was needed to position the camera, also how far away we needed the camera to be to get everything we needed within the frame. I don’t think we had any trouble with this at all.

Lighting was a weakness whilst filming; this is because we filmed everything is different locations (in a house and outside) so the lighting was really different. When in the house we did use a DLSR light mount to focus on the actors faces but the colour still wasn’t as good quality and the light outside.

To ensure the lighting didn’t look too different when putting all the clips together we used colour correction to get the clips from inside the house to look as good as the clips from outside.

This is an example of the effect I used when editing my video to change the colour of the clip (left). Also these are example of the clips before colour correction (bottom left) and after the colour correction (bottom right).

When editing my video I had to cut the clips down to the correct size to ensure when I put all the clips together that I had enough for the full song and they all fit together perfectly, matching the tempo / beat of the song also. Apart from cutting clips and using colour correction I didn’t really do anymore editing. I think cutting the clips and putting them in place was my strength and colour correction was probably my weakness, but I tried the best I could to get the colour to look better than it did in my rough edit.

The story behind our music video is about a break up and how the guy is feeling about it all, within videos like this there are quite a lot of conventions that we followed to make our music video. Fast and slow cuts are used between different shots which reflect the pace of the music for example slow shots with them walking but fast shots when they’re on the roundabout, which link well. We used tilts and pans to show the full location, this also helps the story become clearer. We used clips that tell a story and put them together in a way that the audience can follow while listening to the song. Also, just like other narrative music videos we shot clips of our cast singing which will express the emotion towards the audience. I think we used most conventions professional music videos would have in them; this was one of our strengths, although we could have tried to add more conventions and clips to show more emotion and make the storyline slightly clearer.

I am happy with the outcome of my final edit. If we got the chance to film this music video again; I think we would take more time to choose the locations we are filming in, to get the best lighting possible, as lighting was a big weakness. Also spend more time filming the shots so we would have a lot of choice on which one would be the best to use.